So my brother says to me, "No one ever uses watches anymore. Everyone uses their cell phone to tell time." This comment got my attention... it was a surprise. Then I started thinking about it. If I've got my cell phone in hand I'll often look at the time display even though my watch is on the wrist attached to the hand holding the cell phone! The calculator in my cell phone rarely gets used, the games never get used, it is so tedious to send text messages that I never do, and the camera in the phone has been used three times in two years with absolutely abysmal results. However, I do use the phone to tell time, and even appreciate the fact it will adjust to different time zones when I am traveling.
If I were to be honest, I'd have to say my watch has been transformed into a piece of jewelry and is much less a timekeeping device than it used to be. Do twenty-somethings even wear watches anymore? If I were an executive at a company making commodity level wrist watches—for instance a company like Timex—I'd be worried. I'm certainly not going to be buying any Timex stock!

