Software Marketing - It's a New Day

Here is the link to the Microsoft Vista and Office 2007 Resource Center. Note the four marketing blurbs on the left below the text.

Things have really changed in this industry. It used to be that product announcements might say: "Produce professionally typeset documents at Home!" (Apple and HP Laserwriter). That was something!

Now we get: "Help Protect & Manage Content" Ugh. It's really hard to get excited about that, and it certainly doesn't make my checkbook itch. Some may say this is driven by grey-suit-itis at Microsoft. I think it is more the maturity of the industry, and the fact that we aren't seeing really cool things for the first time, but it also sounds like marketing by a committee.